It’s about the little things. An app that’s cuter and more convenient than the alternatives. A website that makes it super easy to order food or schedule an escape room. A mobile game that’s engaging and offers people a fun way to find new friends and compete with them.

People are very excited to try new things, and your software should make it easy for them to do so. If your app or website is difficult to use, it can be very bad for your bottom line. We’re all used to perfectly convenient, beautifully optimized apps like Facebook or Netflix. This is the standard that you have to aspire to, and not a far-away goal that only the biggest players can achieve.

That’s why it’s crucial to work with a technology provider that knows how to drive value and great customer experience through the smart use and design of software. Your tech should propel your business forward and not be a ball & chain that slows you down and generates costs.

You don’t have to reinvent the wheel with your digital presence, but you do have to provide quality, ease-of-use, and convenience (preferably beautiful design as well). This might sound easy, but in practice it’s anything but. Your customers might use one of many browsers, have a weak internet connection, have an outdated mobile device, or they might simply not be technologically proficient. If your app or website scares them away because it’s too complex or poorly designed, that’s a double loss - because of the sunk costs in your tech, as well as the loss of potential income.

Trust and customer experience is built little by little. Don’t try to give your customers everything on a silver plate, focus on the features that they really need in order to make their life easier.

Streaming, gaming, and social media are huge. Most of us spend a big chunk of our days on our favorite social platforms, streaming our favorite shows, or playing our favorite games. Some say that we’d be better off in nature and not always in our devices, and to some extent it’s true. However, we like to think that it’s much better to play something like Animal Crossing with your friends instead of trekking wild forests and encountering a real bear on your path.

Plus, technology makes everything much more convenient. Want to try that delicious meal that your friends have been talking about, but you can’t leave your home office because it’s crunch time? Just order it in. Bored on a long bus ride? Read a book on your phone, or watch a show, or play a game. If you’re the type to meditate and look out the window during long trips, you’re still probably listening to your favorite tunes while doing that. Lifestyle and entertainment technology is everywhere around us, and it makes our days a little bit better in a rich variety of ways.
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People are always looking for new things to do online or on their mobile devices. If you have a great idea for a digital experience, contact us and we’ll build it for you.