Do you have an idea for an on-demand delivery business, but you are not sure where to start? Let's go over some of the most essential tools that you are going to need in order to be competitive in the market and create a user-friendly, seamless on-demand delivery platform.
Table of contents:
5 tools to take your on-demand platform to the next level
1. Interactive Delivery
One of the most essential elements of starting an on-demand delivery platform for any industry, including gastronomy, online grocery shopping, or e-commerce, is an excellent delivery service. Since there are so many third-party providers out there, like Uber Eats and Deliveroo, your online platform should remain very competitive in terms of the UX/UI.
Interactive delivery is not only limited to tracking your order, but it also includes an aesthetically pleasing and usable interface, as well as a detailed map, where the user can see the progress of their delivery in real time. In order to stay competitive as an on-demand delivery application, you should make sure that the user stays engaged throughout the entire process.
The best way to do so is through interactive and fun push notifications. They are informative and build up the customer’s excitement to receive a product that they ordered.
2. User Experience at Check-Out
According to statistics, experiencing a negative user experience the first time, 88% of online buyers say they will not return to a website. Furthermore, 53% of mobile site users abandon a page that takes more than 3 seconds to load.
Some systems, including third-party connections, may personalize website and app functionalities to your needs and aesthetics. Shortening the purchase process helps guarantee that your clients remain engaged and do not abandon their carts!
A quick checkout process and ease of ordering will put your application on a level with third-party retailers. Customers today are impatient and have a short attention span, therefore they want the shopping experience to be as simple and easy as possible. This includes the ability to add and remove goods from the cart, have a variety of payment choices, and save cart information from prior visits.
3. Order Management System
The administration panel and order management system should offer activity reports and a real-time full overview of pending, completed, and canceled orders. This would ensure faster delivery while also reducing errors. To differentiate yourself from other platforms, having a consistent overview of orders can help you minimize delays and mistake rates, which are relatively common among well-known third-party food ordering platforms.
The order management system also allows for a smooth, interdepartmental flow of information and improves the communication between employees. When developing your on-demand ordering platform, keep in mind the visibility of information between different departments, and ensure that every part of the operation has access to the status of each order.
4. Collecting Extensive Customer Data
A big benefit of having your own on-demand delivery platform is full access to customer data. Often times, third party providers limit access to all the analytics of listings. A tool that you should consider when building your online platform is implementing a reporting system for the spending patterns and customer behavior.
One of the main tools of a usable platform should be to collect enough data to conduct an in-depth analysis of customer data and frequently draw conclusions that will help you make further strategic decisions. For example, most frequently purchased items by area, customer demographics, and amounts spend at different times throughout the day.
5. Transparency and Communication
Another crucial tool to consider when building your on-demand delivery platform is transparency and active contact with your consumer before, during, and after the ordering process. Make sure to emphasize all the advantages of buying directly through your app, which distinguishes you from third-party competitors.
Discounts, membership points, gift cards, and limited-time deals are examples. Remember to remind your consumer of those perks once they have placed their order! In addition, place active means of communication on your website and or application, which are going to create a channel of communication and quickly resolve any problems or questions which the customers may have.
Personal approach and transparent communication are the first qualities to consider when selecting your software provider. Since there is a lot of competition out there, you should be able to truly represent your brand aesthetically, as well as in terms of usability and functionality. Your provider should be able to have an individual approach and guide you every step of the way in order to achieve your desired vision. Keep in mind to not only make your on-demand delivery platform visually pleasing, but also ensure its mobile usability, and a well-organized internal order system, which allows for a smooth and efficient workflow.