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Digital Branding Support

Make your project visible and visually appealing with pristine digital branding. We can help you design visual communication, refine your digital brand, and rebrand your existing digital products.

Branding services

What makes a great Digital Brand?

Communication is largely subliminal. What you say is just a part of your message. When you talk to others, you communicate with your gestures, your facial expressions, your posture. Similar rules apply to communicating as a business. Your logo, the color scheme on your website or in your app, the graphics and other visuals – all these things contain subliminal messages.  

 

The key to digital branding is to deliberately design your visual communication so that you control what type of subliminal messages you’re sending out.  

 

A great digital brand is: 

▸ Created with the company’s mission in mind, 

▸ Designed for a specific target audience, 

▸ Distinct from competing brands, 

▸ Visually appealing, 

▸ Supporting your message, not obscuring it. 

Get your Digital Brand right

Goaloriented

Unique

Your digital brand is a great area to showcase how you’re different from your competitors.

Conversation

Relatable

Being too unique will alienate you, so make sure to also include relatable visuals and messaging.

Quality

Beautiful

You can't afford to have ugly visual communication because it can scare customers away.

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Your Digital Brand makes a difference

Investing in your brand is a good way to increase your market visibility

Traditional brand versus digital brand

For digital companies, there’s no difference – your whole brand is digital. But if you’re business operates as much in the real world as it does online, then things might get a little tricky. 

Your brand is not just your visual communication or your company's mission statement. In the grand scheme of things, it’s about how you do business. About what exactly you deliver to your customers, about how you make them happy. Your brand should reflect that. 

In the digital realm, branding creeps into usability. Both branding and usability rely on colors and visual cues to conveniently guide users towards achieving their goals. 

One unique aspect of the digital brand is that usability is a big part of it.  

Consistency across digital touchpoints

Your digital brand is something that potential customers will remember you by. It’s not the only thing, but it has an irrefutable impact on long-term business visibility.  

The grand idea of branding is to tell your customers exactly what your company is about. Think of Instagram – it has so many users that you don’t need reminders that it’s a photo app, right? And yet they’ve never changed the fundamental idea behind their logo. It’s always been, and always will look like a camera. 

These seemingly tiny details become invaluable business assets, because they make it super easy for customers and users to remember you. 

Elements of digital branding

This page is dedicated mainly to the visual aspect of digital branding, because that’s what we can help you with at Angry Nerds. However, this is just one part of a much bigger, strategic, long-term project that is the branding of your business. 

Visuals make you instantly identifiable, but you still need to make yourself visible and attract people to your digital productsThat’s where content, SEO and social media come in.  

Once you have visuals, next you need to describe what you do in more detail. These descriptions become your first content, which you use across your product, website, social media, and ads. From then on you keep producing content and reaching out to people through different channels, and keep on increasing your share in the market. 

Throughout this whole process, the one thing that ties all of your marketing together is your digital branding 

So, ultimately, your visual communication isn’t just about making sure you have a nice logo and pretty colors on your website. It’s a strategic way to make your digital products unforgettable. 

How to define your brand

You’d be surprised at how much thought can go into designing the right logo, or color palette that will send the right message. 

  • It all starts with your brand purpose, or mission statement. In a few words, what does your business do for the customer?  
  • Next, your target group. Exactly who are your customers? What do they like? What appeals to them? 
  • Your business needs to be unique enough to stand out among your competitors. What makes you different from competing digital brands? 
  • Lastly, you need a style, a voice of your own. If you brand were a person, would it be hip, or square? Would it be relaxed, or riddled with anxiety? Would it be encouraging, or demanding? 

All of the above can be reflected in your visual communication. That’s why it’s important to really dig into it, and ensure that your digital branding sends the right message. 

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Testimonials

Our clients say

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Clutch logo Goodfirms logo

Their design skills are top-class. Angry Nerds are a truly committed and experienced team - and they’re simply friendly, so it’s a real pleasure working with them. They’re easy-going and at the same time strongly involved in everything they do.

Product Owner, Automotive Processes Company

I’m very impressed with the UX/UI design team. They’ve done an excellent job, and comparing their skills with other companies I had worked with over the years, I can definitely say that Angry Nerds are experts when it comes to user interface applications.

Project Leader, Electronics Design and Manufacturing Company

The flexibility and communication skills of the Angry Nerds team are impressive. A profitable and successful long-term partnership has resulted from Angry Nerds consistently delivering reliable, quality, on-time products.

Alexander Peschke, Owner of Peschkedesign

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Got questions?

What industries do we have experience with?

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Over the last couple of years, we've designed and developed software for all kinds of industries, including healthcare, automotive, manufacturing, e-commerce and retail, travel and transportation, real estate, FMCG, education, fitness, lifestyle and more. We have experience working with Startups, SaaS companies, and Enterprise-level organizations. You can see some examples of our work in our portfolio.

Can we take over a project developed by another company?

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Definitely! We'll have to first analyze it to give you recommendations on how to proceed, but we’re open to such challenges.

Do we work with NDAs?

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Yes. We’re professional and keep our cooperation confidential. If you need to protect the information you give us in order to create the product for you, we respect it.

Where is our team located?

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Our company is headquartered in Wrocław, Poland, and has offices in the USA (Rochester, NY) and Canada (Toronto, ON). The team works majorly from these locations - with a few people working fully remotely from other cities. If you'd like to meet our team, head to our About page. You can also drop us a message to get to know more about particular roles and see detailed profiles.

Let's get in touch!

Let’s get in touch!

Contact us today to receive a free quote for your app or project.

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