Digital Branding Support

For digital companies, there’s no difference – your whole brand is digital. But if you’re business operates as much in the real world as it does online, then things might get a little tricky. 

Your brand is not just your visual communication or your company's mission statement. In the grand scheme of things, it’s about how you do business. About what exactly you deliver to your customers, about how you make them happy. Your brand should reflect that. 

In the digital realm, branding creeps into usability. Both branding and usability rely on colors and visual cues to conveniently guide users towards achieving their goals. 

One unique aspect of the digital brand is that usability is a big part of it.  

Your digital brand is something that potential customers will remember you by. It’s not the only thing, but it has an irrefutable impact on long-term business visibility.  

The grand idea of branding is to tell your customers exactly what your company is about. Think of Instagram – it has so many users that you don’t need reminders that it’s a photo app, right? And yet they’ve never changed the fundamental idea behind their logo. It’s always been, and always will look like a camera. 

These seemingly tiny details become invaluable business assets, because they make it super easy for customers and users to remember you. 

This page is dedicated mainly to the visual aspect of digital branding, because that’s what we can help you with at Angry Nerds. However, this is just one part of a much bigger, strategic, long-term project that is the branding of your business. 

Visuals make you instantly identifiable, but you still need to make yourself visible and attract people to your digital products. That’s where content, SEO and social media come in.  

Once you have visuals, next you need to describe what you do in more detail. These descriptions become your first content, which you use across your product, website, social media, and ads. From then on you keep producing content and reaching out to people through different channels, and keep on increasing your share in the market. 

Throughout this whole process, the one thing that ties all of your marketing together is your digital branding.  

So, ultimately, your visual communication isn’t just about making sure you have a nice logo and pretty colors on your website. It’s a strategic way to make your digital products unforgettable. 

You’d be surprised at how much thought can go into designing the right logo, or color palette that will send the right message. 

• It all starts with your brand purpose, or mission statement. In a few words, what does your business do for the customer?  
• Next, your target group. Exactly who are your customers? What do they like? What appeals to them? 
• Your business needs to be unique enough to stand out among your competitors. What makes you different from competing digital brands? 
• Lastly, you need a style, a voice of your own. If you brand were a person, would it be hip, or square? Would it be relaxed, or riddled with anxiety? Would it be encouraging, or demanding? 

All of the above can be reflected in your visual communication. That’s why it’s important to really dig into it, and ensure that your digital branding sends the right message.