As the tech industry is constantly evolving at a very fast pace, features that used to be an innovation only a few years ago, are now considered a must have! Luckily, the New Year is an excellent opportunity to take a step back and take a deep dive into the emerging trends and new technologies that can revolutionize your business and take your mobile user experience to the next level.
Despite the fact that the market is saturated and competitive, there is still potential for creativity, and the key is the usability and quality of your mobile app. To make things a little easier, we have selected a list of important features that you should consider for your application in 2023, in order to stay competitive and innovative!
According to research, expenditure on cognitive AI systems would exceed $77 billion by 2022. A third of the money will be spent on software. The reason for this being that the quality of the chatbot experience is becoming more and more advanced with the progress of AI technologies.
Back in the day, bots were only a fun addition to a website and served as entertainment and small tasks, rather than an actual part of the team. However, by next year it is estimated that chatbots in customer service will save the banking, retail, and healthcare industries roughly $11 billion each year.
2. Augmented Reality / Virtual Reality
AR technology is already widely available to users and is expected to expand drastically in the coming years. They only need a smartphone with a camera to experience AR. There are countless examples of AR based solutions, like IKEA Place, Sephora, and many others. In the year to come those experiences are expected to become a lot more advanced and more widely used by places like theme parks, shopping malls and many others.
VR on the other hand is also expected to become even more widely used among different industries. The difference is that VR is more commonly used using a headset or a separate device, which allow the user to enter an entirely different reality, whereas AR enhances the existing reality. The market for AR solutions is expected to reach $71,17 billion by 2025, growing at a CAGR of 57.9%.
3. Focus on Cross-Platform App Development
The development of software applications that are compatible with several mobile operating systems is referred to as cross-platform mobile development. The difficulty of establishing a backend that works across several platforms adds to the complexity of developing mobile apps.
A cross-platform app can be created in a variety of programming languages and frameworks, but it is compiled to function like a genuine native app that runs natively on the device's operating system. Cross-platform programs are simple to create and maintain.
4. Internet of Things (IoT)
The Internet of Things (IoT) is a large network of linked gadgets. These devices capture and transmit data on how they are used and the environment in which they operate. This data is collected via sensors embedded in a physical object. It may be a workout equipment, a vacuum cleaner, dishwasher, barcode sensors, traffic lights, or practically anything else you come into contact with on a regular basis.
These sensors continuously output data regarding the state of the device's operation, which is subsequently shared with the IoT platform, such as a mobile app. Examples of IoT in mobile development include workout applications which monitor the user's progress, track results and provide guidance using historical data.
5. Wearable Technology
The incorporation of IoT in the advancement of wearable technology in the future could provide innovative solutions, particularly in the healthcare sector. Many of the existing wearable technologies are yet to advance and become a part of many people's everyday lives.
For example, wearable defibrillators, pulse and blood pressure monitors, glucose monitors, and remote asthma monitoring all connected to personalized mobile apps, which are also linked to the patient's medical records. These are only a few examples, although wearable app development applies to many other industries.
6. Advanced Predictive Analytics
The use of data to forecast future trends and occurrences is known as predictive analytics. It forecasts prospective situations based on previous data, which may assist drive strategic decisions.Predictive analytics tools are advancing every year, as these technologies have been heavily enhanced with AI and are easier than ever to use, and are oriented toward both data scientists and business users. Many big brands including Netflix and Amazon are using predictive analytics in the form of personalised images, predictive location services which monitor the user’s daily routine and frequently visited places, in order to personalise products on their mobile apps.
To conclude 2023 is going to bring vast opportunities not only to try out new technologies for your mobile application, but also to highly advance the existing ones. For example, if you are planning an on-demand delivery service, there are plenty of opportunities to implement a cross-platform app. However, if your area of expertise lies in the entertainment or healthcare sectors, you can look into enhancing your user experience with wearables and IoT.