About the project
In early 2020, we started working with one of the major e-commerce companies specializing in shoes and accessories. The client needed a full UX/UI audit of the existing platform, a redesign concept for web and mobile versions, and mock-ups of the new design.
With the redesign concept, we focused on improving usability and customer experience. The main focus was to improve site navigation and create a modern layout that would improve conversion rates. Our goal was to showcase the retailer’s products in an appealing way and make shopping as enjoyable and hassle-free for the users as possible.
We designed a clean, user-friendly, responsive web platform with all key features, such as browsing the products (also using filters), buying them, adding to favorites, checking reviews, and more. We also agreed to ongoing UX/UI support after the platform would be implemented, along with usability analysis and A/B testing.
However, after the pandemic struck and due to the uncertain market situation, the client decided to freeze the project.
We conducted a comprehensive audit to identify the most important issues with the existing platform.
We created a redesigned version of the platform to improve customer experience.